When you first enter the business personality media jungle occupied by the likes of Lord Alan Sugar from The Apprentice or the panelists from The Dragons’ Den, you will probably feel a lot like a wide-eyed schoolchild on his or her first day at secondary school.
Your business might be starting to turn over a healthy amount, but meanwhile, you have another objective, cranking up the car of your media persona and venturing onto the open motorway, perhaps without a satnav and not much fuel.
At the very start when you enter the media playground, it can be rather daunting to say the least. There’s nowhere to turn. Nowhere to hide.
Like the line from the film Alien, ‘In space, no one can hear you scream’.
Lord Sugar saw it that he could joke and about Bannatyne, the Dragon, because from his perspective, any Dragon was well below him in terms of rank. Sugar was equivalent to head prefect.
I call it ‘F&F’. Fighting and F*(&(ing.
In the media battleground, you don’t generally need to spill your own blood to get ahead.
Becoming king of the media jungle means starting at the bottom and working your way up by winning title fight after title fight