Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

Persil advert banned for misleading green claims

by August 31, 2022
August 31, 2022
Persil advert banned for misleading green claims

Unilever’s advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits.

The television advert said Persil was “kinder to our planet”, and featured children picking up litter on a beach.

The Advertising Standards Authority (ASA) said the advert’s claim was unsubstantiated.

Unilever, which owns brands including Hellmann’s and Dove, said it is “disappointed” with the result.

It follows a crackdown by the ASA on “greenwashing” – claims made by firms branding products as eco-friendly, green or sustainable.

In the banned television advert, beaches are shown full of litter and then children are shown picking up the rubbish.

A voiceover said: “For real change we all need to roll up our sleeves and get dirty”.

Text on the screen stating that the product “removes stains at 30C” is shown, with the Persil bottle, which the advert states is made with 50% recycled plastic.

“Tough on stains and kinder to our planet,” the voiceover adds.

A viewer complained to the watchdog that Persil’s claims of being “kinder” to the planet were unsubstantiated.

The regulator upheld the complaint and said that the claims could only be justified if the product provides an environmental benefit over other similar products.

“Although we acknowledged Persil were undertaking actions to reduce the environmental impact of their products, we had not seen evidence or analysis to demonstrate the overall environmental impact of the featured liquid detergents over their full-life cycles, compared with Persil’s own previous products or other products, in support of the claim ‘kinder to our planet’”, the ASA said.

Unilever countered that the advert showed how its liquid detergent was “kinder” to the planet because it saved energy by cleaning in fast washes and at lower temperatures. It also said it was “kinder” because the product used recycled plastic.

A spokesperson for Unilever told the BBC that is was “disappointed” with the ASA’s result.

“We are committed to making on-going improvements to all our products to make them more sustainable and will continue to look at how we can share this with our shoppers”, Unilever said.

The ASA banned the advert because it concluded that the basis of the claim “kinder to our planet” had not been made clear.

The regulator also said the ad featured “various strands of messaging” about Persil’s wider environmental initiatives including encouraging people to “personally take action to care for the environment”, and showing children collecting plastic litter.

“In the context of the entire ad with several messages relating to environmental issues, we considered the meaning and basis of the claim “kinder to our planet” was unclear,” the ASA said.

“Additionally, in the absence of evidence demonstrating that the full-life cycle of the product had a lesser environmental impact compared to a previous formulation, we concluded the ad was likely to mislead,” a spokesperson from the ASA added.

Read more:
Persil advert banned for misleading green claims

0
FacebookTwitterGoogle +Pinterest
previous post
The business sectors set to grow post-pandemic
next post
Sprott Physical Gold Trust as a Sentiment Tool

You may also like

Salaries in the UK Rise at Fastest Rate...

November 25, 2024

Oil, smoking and driverless cars: 21 laws unveiled...

November 7, 2023

Shell sues Greenpeace for $2.1m in damages over...

November 9, 2023

Return train tickets set to be scrapped in...

February 6, 2023

IMF warns UK government debt market is vulnerable...

May 28, 2025

Marcegaglia Stainless Sheffield to invest £50M in new...

September 17, 2024

Five-year mortgage rates average 6% for first time...

July 4, 2023

What is a retail experience agency and how...

October 17, 2023

Young Britons turn to social media for self-diagnosis...

December 10, 2024

Gas boiler fittings outnumbered heat pumps by 15...

April 10, 2025

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Ukraine’s Anti-Corruption Architecture at a Crossroads: What Street Protests Are Really Saying

      August 5, 2025
    • Jack’s Burgers in Southwold Crowned Best Burger in Suffolk After 3-Month Local Taste Test

      August 5, 2025
    • DOJ launching grand jury investigation into Russiagate conspiracy allegations: sources

      August 4, 2025
    • Trump’s tariff power grab barrels toward Supreme Court

      August 4, 2025
    • Zenger at 290: The Jury’s Duty to Say No to Government Oppression

      August 4, 2025
    • What Is SameAgeDates? A Closer Look at Presence‑Driven Dating

      August 4, 2025

    Categories

    • Business (8,663)
    • Investing (2,171)
    • Politics (16,298)
    • Stocks (3,228)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved