Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

Tesco ordered to drop Clubcard logo after High Court rules it copied Lidl

by April 20, 2023
April 20, 2023
Tesco ordered to drop Clubcard logo after High Court rules it copied Lidl

Tesco may have to stop using a blue and yellow logo to promote its Clubcard loyalty scheme after the High Court ruled that it had infringed the trademark of Lidl, the German discounter.

Judge Joanna Smith said in a written ruling that Britain’s biggest grocer had taken unfair advantage of its rival’s “distinctive reputation” for low prices.

Smith also ruled that Tesco was “deceiving a substantial number of consumers into believing that Tesco’s prices represented the same value as Lidl’s prices, when that was not the case”. She rejected Lidl’s argument that Tesco had “the deliberate subjective intention of riding on Lidl’s coat-tails”.

The judge wrote: “I agree with Lidl that . . . the effect of the use of the [Clubcard logo] was to cause a ‘subtle but insidious’ transfer of image from the [Lidl logo] to the [Clubcard logo] in the minds of some consumers. This will have assisted Tesco to increase the attraction of their prices.”

Smith will now order an injunction against Tesco, requiring it to stop using the Clubcard logo. Tesco said it intended to appeal against the ruling.

Lidl sued Tesco in 2020 shortly after its rival adopted the logo to promote its “Clubcard Prices” discount scheme. The two companies traded allegations at a trial in February, which took place amid a price war between traditional supermarkets and their discount rivals.

Lidl had argued that Tesco had deliberately copied its trademark to deceive customers into thinking its prices were comparable, while Tesco’s lawyers accused Lidl of hypocrisy and said it had copied the branding of well-known products, such as Oreo cookies

Lidl GB said: “Tesco has been using its Clubcard logo to deceive many customers into believing that Tesco was price-matching against Lidl. This infringement allowed Tesco to take unfair advantage of our longstanding reputation for great value.”

Tesco said: “The judge’s ruling concluded that there was no deliberate intent on Tesco’s part to copy Lidl’s trademark.”

Read more:
Tesco ordered to drop Clubcard logo after High Court rules it copied Lidl

0
FacebookTwitterGoogle +Pinterest
previous post
Elon Musk threatens to sue Microsoft over Twitter data
next post
Barclays Eagle Labs £12m grant plans to fuel tech start-ups in the regions

You may also like

Asda to increase staff presence at checkouts, reducing...

August 11, 2024

UK Christmas shoppers urged to return to high...

December 13, 2022

Over 800,000 businesses created in the UK this...

September 26, 2022

Lord Sugar Revives Amstrad Brand for Grandson’s Digital...

March 4, 2024

Tory Welfare Reforms Cost Working-Age Families Thousands, Pensioners...

June 13, 2024

UK faces net zero crisis unless full hybrids...

January 5, 2025

Unplugging Distractions: Mastering Concentration in the Modern World

September 4, 2023

Sunak says no to tax cuts before next...

July 12, 2023

From Injury To Justice: The Role Of Personal...

November 29, 2023

Jobseekers rise at fastest rate in five years...

April 11, 2025

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Padel club boom sees 3,200 venues built in 2024 as global popularity accelerates

      June 27, 2025
    • Sweet or taxable? M&S strawberry sandwich sparks new VAT debate

      June 27, 2025
    • Starmer thanks business for footing tax bill

      June 27, 2025
    • UK SMEs must strengthen cybersecurity as geopolitical threats escalate, warns Espria

      June 27, 2025
    • Jeremy Hunt ‘made a mistake’ targeting non-doms, says shadow business secretary

      June 27, 2025
    • Small firms raise alarm over Companies House rule change forcing profit disclosure

      June 27, 2025

    Categories

    • Business (8,326)
    • Investing (2,074)
    • Politics (15,824)
    • Stocks (3,172)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved