Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

When is the right time to revisit your brand strategy?

by May 22, 2023
May 22, 2023
When is the right time to revisit your brand strategy?

First thing’s first. Branding is not about your logo, font or catchy slogan! It’s much more than that. Brand is the very essence of a business or organisation. It’s your DNA.

It’s crucial to have a clear idea of who you are and what you stand for as well as an understanding of who your audiences are, where they are and what makes them tick.

The best brands create an emotional connection to capture the attention and, in time, the warmth and trust, of the people who are important to them. Think John Lewis and Lidl, both offering very different experiences to very different audiences. But their brand messaging is so consistent that whether we shop there or not, we know exactly what they stand for.

But branding is not a one-off exercise. It needs to be reviewed regularly. Over time, businesses develop, grow, perhaps even take a different direction. Trends change and what matters to audiences change with them. What often happens is that the brand gets forgotten or left behind. If you don’t take your teams and your audiences on the same journey, your brand can become diluted with the end result a loss of loyal support business.

As a PR agency in Portsmouth, we understand the importance of a strong brand strategy and develop consistent and cohesive messages across all platforms that not only resonate with your target audience but crucially are aligned to your business strategy and plans.

Remember brand is your most valuable asset. It’s what sets you apart from your competitors, and it’s what customers will remember long after they’ve made a purchase.

Every Polymedia campaign is devised to respond to your commercial objectives, although our brand strategy exercises are often about establishing those before moving on to the next more tactical stage.

We start with an assessment of where you are and review where you want to be. In its simplest form that might just be a discussion with you where we challenge and offer insight. It may involve on-site audits, discussions with a raft of stakeholders, strawpoll surveys and confidential analysis.

In today’s digital age, people get their news, information, and perception of a brand from multiple sources. It’s no longer just about traditional media like TV, radio, and newspapers. Social media, online reviews, and word-of-mouth play a crucial role in shaping how people view a brand. This is why having a strong brand strategy is essential.

Every interaction a person has with your brand is a ‘touch’. Think about it, you see an ad for a product on social media, then you hear about it in a TV ad, and later you come across a positive review of it on Google. All of these touches add up and shape your opinion of the brand.

It’s important to create a consistent message across all of these touchpoints to ensure that your brand is perceived in the way that you want it to be.

Investing in your brand strategy may seem like a daunting task, but it’s essential for long-term success.

Read more:
When is the right time to revisit your brand strategy?

0
FacebookTwitterGoogle +Pinterest
previous post
State Department grants access to Biden Afghanistan documents after GOP threatens contempt charge
next post
From Debt Ceiling Crisis to Debt Crisis

You may also like

First-time homeownership slips further out of reach without...

February 19, 2025

Mira Murati, OpenAI’s former CTO, launches new ai...

February 20, 2025

Fuuse closes £8.7m Series A round to power...

June 5, 2024

Bank of England Deputy Governor says he would...

November 24, 2022

Guide to the Tennessee Real Estate: Discover Your...

September 27, 2022

Housing affordability falls to its lowest since 1999

July 29, 2022

How the UK’s Crypto Market is Growing in...

September 27, 2024

Festive season fuels 2.5 million visits to the...

December 23, 2022

Skills Crisis: 85% of young people feel they...

September 15, 2023

How Therapy Can Support Your Personal Growth

February 20, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Trump warns of ‘serious consequences’ if Elon Musk funds Democrats

      June 7, 2025
    • Musk jokes about reconsidering stance on Big Beautiful Bill after Schiff’s praise

      June 7, 2025
    • Musk deletes explosive posts about Trump and Epstein files

      June 7, 2025
    • House witness flips script on Dem who ambushed him during hearing with unearthed tweet: ‘Iceberg is ahead’

      June 7, 2025
    • Call with China’s Xi, and Trump-Musk exchange fueled barbs during 20th week in office

      June 7, 2025
    • Trump’s conservative allies warn Congress faces critical ‘test’ with $9.4B spending cut proposal

      June 7, 2025

    Categories

    • Business (8,152)
    • Investing (2,019)
    • Politics (15,568)
    • Stocks (3,136)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved