Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

Dragons’ Den entrepreneur reaps rewards after rejecting offer raising over £220,000 in crowdfunding

by June 20, 2023
June 20, 2023
Dragons’ Den entrepreneur reaps rewards after rejecting offer raising over £220,000 in crowdfunding

A luxury bedding brand with sustainability at its core has officially closed its first round of fundraising via Seedrs, having secured impressive funding of over £220,000 from 271 investors.

Led by frontman and young entrepreneur James Higgins, Ethical Bedding is dedicated to ethical, sustainable and meaningful business. Following his recent appearance on BBC’s business reality TV show, Dragons’ Den, James made the bold decision to reject an offer of £150,000 from Touker Suleyman. His firm rejection now signals a far better prospect for the long-term success of Ethical Bedding, raising over £220,000 (compared to £150,000) for just an 9.87% stake (compared to 50%).

Relentless in his pursuit to showcase and grow Ethical Bedding, James decided to continue his mission to find investors with the aim to build an entire ‘Ethical Empire’.

Ethical Bedding will use the £220,000 raised from its initial funding round to invest in three core focuses – People, Products and Brand. The company’s long-term aim is to leverage current and new product propositions, increase organic social reach on multiple channels and expand its national retail network into high street stores across the UK and Ireland – all whilst upholding its commitment to sustainable practices.

Founder of Ethical Bedding, James Higgins, commented: “The success of our first Seedrs campaign is just the beginning for Ethical Bedding. I always knew that the business would be successful, and I also wanted the company to become part of the community, so opening it up to public investors was a must.

“Ethical Bedding has gained increasing recognition since the brand was showcased to the world. Our appearance on Dragons’ Den provided an ideal platform for spreading our message and meaning, and the overall experience has helped us on our mission to shape an ethical future.

“I didn’t agree to take part in Dragons’ Den to just secure whatever money I could for the sake of having a certain name as an investor. I take pride in my convictions and the message of my business and that’s why I am glad I opened our business up to like-minded individuals who recognise our worth and want to help us build an Ethical Empire.

Achieving over £220,000 in funding from 271 individual investors emphatically validates my decision to reject with offer on Dragons Den without negotiating. Importantly this level of funding for considerably less equity, ensures that Ethical Bedding is a far more investible proposition for institutional investors in the coming years.”

Ethical Bedding offers a high-quality, premium range of products including organic eucalyptus duvets, sheets, pillows, fragrances and sleep accessories. Dedicated to maintaining a 100% ethical production and supply chain, the company currently pledges 1% of its annual income to global sustainability initiatives and plants one tree for every purchase made – with the aim of planting a total of 100,000 new trees by 2025.

Read more:
Dragons’ Den entrepreneur reaps rewards after rejecting offer raising over £220,000 in crowdfunding

0
FacebookTwitterGoogle +Pinterest
previous post
5 Budget Process Ideas in the Republican Study Committee Plan
next post
Ikea supports 140 refugees through skills for employment programme

You may also like

Strike action cancelled after the Queen’s death

September 12, 2022

Surrey runs out of state school places for...

December 13, 2024

Deliveroo losses soar to £147m as cost of...

August 10, 2022

Milkshakes could face sugar tax under Treasury plans...

April 29, 2025

Government announces £600,000 of new compensation for every...

September 18, 2023

Make capital allowances permanent, firms urge

March 16, 2023

Concrete financial protection in just a few taps

September 13, 2022

Where to Position Your Consumer Unit in the...

April 26, 2024

How companies can avoid the ‘product death cycle’

February 19, 2024

One in four Brits scammed buying tickets for...

April 7, 2025

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Silver’s Surge is No Fluke—Here’s the Strange Ratio Driving It

      June 6, 2025
    • Friday Feature: Incubate Debate

      June 6, 2025
    • Risch urges ‘top to bottom’ USAID spending review after waste, fraud exposed

      June 6, 2025
    • Universities in Libertarian Land

      June 6, 2025
    • Elon Musk may speak to Trump aides in push to calm feud

      June 6, 2025
    • Everyone Talks About Leaving a Better Planet for Our Children: Why Don’t We Leave Better Children for Our Planet?

      June 6, 2025

    Categories

    • Business (8,149)
    • Investing (2,013)
    • Politics (15,545)
    • Stocks (3,131)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved