Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

BT set to sell fridges and subscriptions in push for more customers

by October 18, 2023
October 18, 2023
BT set to sell fridges and subscriptions in push for more customers

BT is branching out from its telco business into household appliances and a subscription service in a rebranding effort to accelerate customer growth.

EE, BT’s mobile and retail division, will diversify its offerings by introducing household electronic goods, such as smart fridges and coffee machines, as soon as next year.

The company is also set to expand into subscription services, with a digital platform called ‘EE ID’, a suite of products and services including payments, gaming and insurance.

EE chief Marc Allera, said the move will “transform” customer experience beyond mere connectivity offerings.

“With an EE ID, customers nationwide will be able to access a wide range of exciting new products, services and experiences across new sectors – easily and conveniently, in one place.”

Allera said telcos are more irrelevant than they once were. “People are not thinking about their network provider…we are worried about it and want to do something different,” he told the Financial Times prior to the launch today.

BT is currently on a cost-cutting drive to reinvigorate its performance, as the company grapples with a 25 per cent drop in share price over the past six months.

“This is a significant moment for BT, the new EE, Marc Allera and UK consumers,” said Paolo Pescatore, leading media analyst and founder of PP Foresight.

“Consumer behavioural patterns have changed, and it is about time telcos evolve. This latest revolutionary move represents a radical and fundamental shift in thinking and approach in the way a telco operates.

“Strategically, this puts the new EE in pole position compared to its traditional telco rivals. Others have their own challenges and will fall further adrift given the need to be more flexible and agile in a radically converged and cut-throat marketplace.

“This will force them to accelerate their own efforts, platforms, mindset, and strategic vision,” Pescatore explained.

Allison Kirkby is poised to take the reins as BT chief executive, after Philip Jansen announced in July he will step down “at an appropriate moment” within the next year.

Read more:
BT set to sell fridges and subscriptions in push for more customers

0
FacebookTwitterGoogle +Pinterest
previous post
The Ord Oracle: October 18, 2023
next post
5 Business Grants in The UK To Make Your Company More Sustainable

You may also like

Most UK businesses won’t change ED&I policies despite...

April 8, 2025

Kwarteng disregarded warnings on mini-budget, MPs told

December 13, 2022

Guy Hands-linked property firm sells 36,000 military homes...

December 17, 2024

Survival of UK Pubs depends on £155M winter...

December 8, 2022

5 Business Grants in The UK To Make...

October 18, 2023

Asda scraps ‘best before’ dates from many fresh...

August 25, 2022

Chad Chancellor – the successful business professional and...

December 14, 2022

Staff at UK aviation regulator vote to strike...

August 23, 2023

Record 1.1 Million Workers Employed on Zero-Hour Contracts...

March 21, 2024

Stacey Solomon to become official Business Partner and...

October 2, 2023

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Trump warns of ‘serious consequences’ if Elon Musk funds Democrats

      June 7, 2025
    • Musk jokes about reconsidering stance on Big Beautiful Bill after Schiff’s praise

      June 7, 2025
    • Musk deletes explosive posts about Trump and Epstein files

      June 7, 2025
    • House witness flips script on Dem who ambushed him during hearing with unearthed tweet: ‘Iceberg is ahead’

      June 7, 2025
    • Call with China’s Xi, and Trump-Musk exchange fueled barbs during 20th week in office

      June 7, 2025
    • Trump’s conservative allies warn Congress faces critical ‘test’ with $9.4B spending cut proposal

      June 7, 2025

    Categories

    • Business (8,152)
    • Investing (2,019)
    • Politics (15,568)
    • Stocks (3,136)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved