Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

Google faces antitrust trial over ad dominance as US justice department claims anti-competitive tactics

by September 10, 2024
September 10, 2024
Google faces antitrust trial over ad dominance as US justice department claims anti-competitive tactics

Google is facing accusations from the US Department of Justice (DoJ) of suppressing competition to gain dominance in the display advertising market, driving up costs for publishers and advertisers.

The claims emerged on the first day of a landmark antitrust trial at a federal court in Alexandria, Virginia.

“Google is not on trial because they are big, but because they leveraged that size to crush competition,” stated Julia Tarver Wood, an attorney from the DoJ’s antitrust division, in her opening remarks. The trial’s start comes on the heels of a separate ruling where a federal judge determined Google violated antitrust laws with its search engine monopoly. Google’s parent company, Alphabet, plans to appeal that decision.

Prosecutors argue that Google dominates the digital advertising ecosystem that powers over 150,000 ad sales per second on websites, employing aggressive tactics to eliminate competition through acquisitions, customer lock-ins, and tight control over transaction processes in the ad market.

Tim Wolfe, a Gannett advertising executive, testified that his company had relied on Google’s publisher ad server for around 13 years due to a lack of viable alternatives.

In Google’s defence, lead attorney Karen Dunn argued that the DoJ’s case relies on “ancient history.” She noted that Google now faces robust competition from companies such as Amazon and Comcast as ad spending shifts towards apps and streaming services. Dunn likened the case to “a time capsule that, if opened, would reveal a BlackBerry, an iPod, and a Blockbuster Video card.”

The trial, presided over by US District Judge Leonie Brinkema without a jury, is expected to span several weeks. Should Google be found in violation of antitrust laws, the judge will later consider a request from prosecutors to compel the company to divest Google Ad Manager, a platform encompassing its publisher ad server and ad exchange.

Google’s ad tech tools contributed $20 billion, or 11 per cent, of its revenue in 2020, and generated approximately $1 billion, or 2.6 per cent, of operating profit, according to Wedbush Securities analysts.

Read more:
Google faces antitrust trial over ad dominance as US justice department claims anti-competitive tactics

0
FacebookTwitterGoogle +Pinterest
previous post
Entain bounces back with strong online gambling growth as new CEO settles in
next post
Labour finalising £500m rescue for Tata Steel’s Port Talbot plant

You may also like

Large businesses take more space in London

February 1, 2024

Sparta Global partners with NatWest to build its...

March 25, 2024

Energy Bill Support Scheme will be extended in...

December 14, 2022

Skills shortage holds back UK SMEs

November 13, 2023

North faces ‘Armageddon’ without HS2 links, warns Andy...

September 25, 2024

Stellantis Warns of Potential UK Factory Closures Over...

June 26, 2024

Windfall tax revenue set to slump 40 per...

June 27, 2023

Cost of average UK home rises by just...

February 20, 2023

How Payment Systems Enhance User Experience on Websites

April 25, 2025

US trade deal is not a win for...

May 9, 2025

Large businesses take more space in London

February 1, 2024

Sparta Global partners with NatWest to build its...

March 25, 2024

Energy Bill Support Scheme will be extended in...

December 14, 2022

Skills shortage holds back UK SMEs

November 13, 2023

North faces ‘Armageddon’ without HS2 links, warns Andy...

September 25, 2024

Stellantis Warns of Potential UK Factory Closures Over...

June 26, 2024

Windfall tax revenue set to slump 40 per...

June 27, 2023

Cost of average UK home rises by just...

February 20, 2023

How Payment Systems Enhance User Experience on Websites

April 25, 2025

US trade deal is not a win for...

May 9, 2025

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • What Is the Opportunity Cost of State AI Policy? A New Cato Policy Analysis Discusses

      June 10, 2025
    • ‘Blazing the trail for others’: easyJet founder Sir Stelios awards £300,000 to disabled entrepreneurs transforming care, baking and logistics

      June 10, 2025
    • Republicans challenge ‘irrelevant’ budget office as it critiques Trump’s ‘beautiful bill’

      June 10, 2025
    • Greta Thunberg deported from Israel after Gaza-bound ‘selfie yacht’ was seized

      June 10, 2025
    • Judge restricts DOGE access to federal databases, finding ‘breach of law and trust’

      June 10, 2025
    • GOP unveils new weapon to help slash billions in government waste as Republicans rally behind Trump’s plan

      June 10, 2025

    Categories

    • Business (8,175)
    • Investing (2,023)
    • Politics (15,584)
    • Stocks (3,138)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved