Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

Google faces antitrust trial over ad dominance as US justice department claims anti-competitive tactics

by September 10, 2024
September 10, 2024
Google faces antitrust trial over ad dominance as US justice department claims anti-competitive tactics

Google is facing accusations from the US Department of Justice (DoJ) of suppressing competition to gain dominance in the display advertising market, driving up costs for publishers and advertisers.

The claims emerged on the first day of a landmark antitrust trial at a federal court in Alexandria, Virginia.

“Google is not on trial because they are big, but because they leveraged that size to crush competition,” stated Julia Tarver Wood, an attorney from the DoJ’s antitrust division, in her opening remarks. The trial’s start comes on the heels of a separate ruling where a federal judge determined Google violated antitrust laws with its search engine monopoly. Google’s parent company, Alphabet, plans to appeal that decision.

Prosecutors argue that Google dominates the digital advertising ecosystem that powers over 150,000 ad sales per second on websites, employing aggressive tactics to eliminate competition through acquisitions, customer lock-ins, and tight control over transaction processes in the ad market.

Tim Wolfe, a Gannett advertising executive, testified that his company had relied on Google’s publisher ad server for around 13 years due to a lack of viable alternatives.

In Google’s defence, lead attorney Karen Dunn argued that the DoJ’s case relies on “ancient history.” She noted that Google now faces robust competition from companies such as Amazon and Comcast as ad spending shifts towards apps and streaming services. Dunn likened the case to “a time capsule that, if opened, would reveal a BlackBerry, an iPod, and a Blockbuster Video card.”

The trial, presided over by US District Judge Leonie Brinkema without a jury, is expected to span several weeks. Should Google be found in violation of antitrust laws, the judge will later consider a request from prosecutors to compel the company to divest Google Ad Manager, a platform encompassing its publisher ad server and ad exchange.

Google’s ad tech tools contributed $20 billion, or 11 per cent, of its revenue in 2020, and generated approximately $1 billion, or 2.6 per cent, of operating profit, according to Wedbush Securities analysts.

Read more:
Google faces antitrust trial over ad dominance as US justice department claims anti-competitive tactics

0
FacebookTwitterGoogle +Pinterest
previous post
Entain bounces back with strong online gambling growth as new CEO settles in
next post
Labour finalising £500m rescue for Tata Steel’s Port Talbot plant

You may also like

Xeiandin & Alitam founder Feisal Nahaboo agrees deal...

August 5, 2022

BlackRock and Microsoft to Launch $100bn AI Infrastructure...

September 18, 2024

Elon Musk donates almost $2bn of Tesla shares...

February 15, 2023

Comparing the Natural Language Interfaces of GenBI Solutions

June 24, 2024

Made Smarter national roll-out to turbo charge Scotland’s...

November 23, 2023

Amazon plans to make Alexa more like your...

November 29, 2022

AI could revolutionise the UK’s careers advice sector

December 20, 2024

Metro Bank heads list of UK banks with...

November 1, 2023

Female FTSE 100 board members earn 69% less...

November 18, 2024

Easing pressure on shop prices has sparked hopes...

April 30, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Trump ally stands firm against ‘big, beautiful bill’ despite pressure: ‘It’ll completely backfire’

      June 8, 2025
    • Rubio condemns assassination attempt on Colombian presidential candidate Miguel Uribe

      June 8, 2025
    • Obama WH physician says Biden doc should have performed cognitive test

      June 8, 2025
    • Trump warns of ‘serious consequences’ if Elon Musk funds Democrats

      June 7, 2025
    • Musk jokes about reconsidering stance on Big Beautiful Bill after Schiff’s praise

      June 7, 2025
    • Musk deletes explosive posts about Trump and Epstein files

      June 7, 2025

    Categories

    • Business (8,152)
    • Investing (2,019)
    • Politics (15,571)
    • Stocks (3,136)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved