Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

Tesco may use AI and Clubcard data to nudge shoppers towards healthier choices

by September 18, 2024
September 18, 2024
Tesco may use AI and Clubcard data to nudge shoppers towards healthier choices

Tesco, the UK’s largest supermarket chain, may soon use artificial intelligence (AI) and data from its Clubcard loyalty scheme to nudge shoppers toward healthier food choices, according to CEO Ken Murphy.

The move, designed to encourage healthier diets, could see customers being informed if they regularly buy items with high sodium content, with suggestions to swap them for healthier alternatives.

Murphy explained that AI could help monitor customers’ shopping habits and provide recommendations to improve their health, saying, “I can see it nudging you, saying: ‘look, I’ve noticed over time that in your shopping basket your sodium salt content is 250% of your daily recommended allowance. I would recommend you substitute this, this and this for lower sodium products to improve your heart health.’” He emphasized that this is “very simple stuff” with the potential to improve people’s daily lives.

While health campaigners may welcome such a move, particularly in light of the UK’s ongoing obesity crisis, privacy advocates have raised concerns. Jake Hurfurt, head of research and investigations at Big Brother Watch, criticized the idea, arguing that it represents a form of surveillance. “Tesco has no right to make judgments about what’s in our baskets or nudge us on what we should and should not be buying,” Hurfurt said.

Despite the concerns, Tesco clarified that it is not currently planning to roll out the AI-driven nudge system. However, given its dominant market share—holding nearly a third of the UK grocery market—and the 20 million customers subscribed to its Clubcard scheme, the potential impact is significant.

The proposal comes amid increased pressure on supermarkets to address public health issues. In 2022, the UK government introduced regulations to reduce the prominence of junk food in stores, and Labour leader Sir Keir Starmer has hinted at further public health measures, including a ban on energy drinks for children under 16 and supervised tooth-brushing in pre-schools.

Mr. Murphy also hinted that AI could be used to help Clubcard customers save money, with the system potentially advising them to wait for upcoming offers before making certain purchases. “Clubcard is literally doing their job for them and making their lives easier,” he said.

This development highlights the growing role of data in shaping customer experience and the broader debate around privacy. While Tesco insists that it does not sell individual customer data, estimates suggest the company generates significant revenue by anonymising and sharing insights with third parties. Tesco has reaffirmed its commitment to handling customer data responsibly, stating that no individual data is sold or shared.

Read more:
Tesco may use AI and Clubcard data to nudge shoppers towards healthier choices

0
FacebookTwitterGoogle +Pinterest
previous post
Harris tells NABJ she expects to ‘earn’ the Black vote this November
next post
BlackRock and Microsoft to Launch $100bn AI Infrastructure Fund

You may also like

Helping UK Businesses Find Success in America: BritishAmerican...

June 6, 2024

Navigating Legal Complexities for Growing Businesses: When to...

November 18, 2024

Tesco warns that supermarket price war will eat...

April 10, 2025

UK retailers are missing out as shoppers are...

May 18, 2023

Deliveroo sacks over 100 riders in crackdown on...

February 16, 2025

Covid loans make UK taxpayers shareholders in cannabis...

August 5, 2022

UK injects record $2bn into Green Climate Fund

September 11, 2023

UK car production declines for eighth consecutive month...

November 28, 2024

Virgin Orbit ceases operations months after failure of...

May 24, 2023

The Explosive Growth of Online Slot Games

June 20, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Trump warns of ‘serious consequences’ if Elon Musk funds Democrats

      June 7, 2025
    • Musk jokes about reconsidering stance on Big Beautiful Bill after Schiff’s praise

      June 7, 2025
    • Musk deletes explosive posts about Trump and Epstein files

      June 7, 2025
    • House witness flips script on Dem who ambushed him during hearing with unearthed tweet: ‘Iceberg is ahead’

      June 7, 2025
    • Call with China’s Xi, and Trump-Musk exchange fueled barbs during 20th week in office

      June 7, 2025
    • Trump’s conservative allies warn Congress faces critical ‘test’ with $9.4B spending cut proposal

      June 7, 2025

    Categories

    • Business (8,152)
    • Investing (2,019)
    • Politics (15,568)
    • Stocks (3,136)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved