Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

UK Retailers Enjoy 40% Boost in Summer Sales as Price Cuts Drive Demand

by September 18, 2024
September 18, 2024
UK Retailers Enjoy 40% Boost in Summer Sales as Price Cuts Drive Demand

Retailers across the UK experienced a 40% increase in product sales over the summer of 2024, according to data from e-commerce marketing platform Omnisend. The boost came after a busy sales season in June, July, and August, with 237,000 more sales recorded compared to the same period in 2023.

Online retailers using Omnisend saw their total revenue climb to £40 million, up from £33.8 million the previous year. However, the data suggests that this revenue increase did not match the surge in product sales, indicating that retailers slashed prices to attract more customers. The increased sales were supported by a 140% rise in the number of people opening summer sales emails, as consumers eagerly sought out bargains.

The Office for National Statistics (ONS) has reported steady growth in UK retail sales, driven by factors such as easing inflation and growing consumer confidence as disposable income improves.

Greg Zakowicz, senior e-commerce expert at Omnisend, highlighted the significance of this trend: “Cost of living challenges remain for many shoppers, and this is reflected in how people are interacting with retailers. The search for genuine bargains is converting to a clear uplift in sales. A 40% increase in product sales is a shot of adrenaline for the retail industry after a lacklustre summer last year.”

Zakowicz warned that the next few months would be critical for retailers as they prepare for major shopping events like Black Friday and Cyber Monday. While these events have grown in popularity, he noted that rising energy prices and cuts to winter fuel allowances could make some consumers, particularly pensioners, more cautious about spending during the winter shopping season.

He added, “Retailers must be competitive on pricing, especially when competing with e-commerce giants like Amazon, which typically dominate these events. Consumers are now wise to the marketing around these events and the reality that sales periods often offer minimal savings.”

Some retailers are also opting for more consistent, affordable pricing strategies rather than relying on big sales events, which Zakowicz believes may become a more popular approach in the coming months as smaller retailers face economic challenges.

Read more:
UK Retailers Enjoy 40% Boost in Summer Sales as Price Cuts Drive Demand

0
FacebookTwitterGoogle +Pinterest
previous post
BlackRock and Microsoft to Launch $100bn AI Infrastructure Fund
next post
UK Inflation Holds Steady at 2.2%, Core Inflation Rises

You may also like

Britain’s drivers demand ‘three factors’ from new Budget...

October 25, 2023

Cost of renting hits highest in a decade

June 21, 2023

Labour unveils floating wind farm plans to boost...

March 25, 2024

Welsh entrepreneurs get chance to fast-track success with...

February 18, 2025

Truss ‘giving with one hand and taking with...

October 6, 2022

Will a ban on cold calling make any...

May 11, 2023

UK house prices have risen three times faster...

February 27, 2025

Navigating Wealth Creation: A Comprehensive Guide to SMSF...

August 15, 2023

Cancelling non doms tax system could be disastrous...

March 6, 2024

Research suggests Trump tariffs could hinder U.S. manufacturing...

November 4, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Brazil’s ex-president and major Trump ally Bolsonaro placed on house arrest

      August 6, 2025
    • Marjorie Taylor Greene urges Trump to commute George Santos’ federal prison sentence: ‘Far worse offenses’

      August 6, 2025
    • RFK Jr cancels $500 million in mRNA research, HHS to prioritize ‘safer’ vaccine alternatives

      August 5, 2025
    • Senate GOP ready to go nuclear after Schumer’s ‘political extortion’ of nominees

      August 5, 2025
    • Cotton calls on IRS to pull Muslim advocacy group’s nonprofit status

      August 5, 2025
    • One in Five ICE Arrests Are Latinos on the Streets with No Criminal Past or Removal Order

      August 5, 2025

    Categories

    • Business (8,677)
    • Investing (2,174)
    • Politics (16,315)
    • Stocks (3,228)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved