Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

RugbyPass scores major double win at the 2024 Global Search Awards

by September 27, 2024
September 27, 2024
RugbyPass scores major double win at the 2024 Global Search Awards

At the recent 2024 Global Search Awards, rugby news platform, RugbyPass, was named the winner of two hotly contested and highly coveted awards – the ‘Best Use of Content Marketing’ and ‘Best Use of PR’.

RugbyPass, alongside its partnered digital agency, Another Concept, were recognised in these categories for their campaign work during the 2023 Rugby World Cup.

The content marketing award entry was primarily for RugbyPass’ custom-built, on-site interactive content tools that allowed users to select and share their predictions and greatest line-ups for the sport’s flagship tournament.

These ‘picker tools’ and their supporting, search-led content saw big engagement for existing and new audiences, increased keyword rankings and huge traffic numbers. Additionally, the PR award was for the promotion of these tools to international audiences. This was achieved by utilising the views and expertise of rugby legends to create interesting and engaging stories which cut through the noise, in what was a highly competitive news cycle during the tournament.

First launched in 2011, the Global Search Awards is one of the leading awards events in the digital and online arena. It welcomes entries from companies and agencies across the world who wish to showcase their exemplary search strategies and results. This year’s event, held in Kraków, Poland, was no exception, with the competition being nothing short of fierce, particularly within the two categories where RugbyPass emerged as eventual winners.

The judging panel – a large contingent of digital experts from around the world – also offered glowing feedback to RugbyPass and its supporting team, championing the creativity involved in their entries:

“[RugbyPass] excelled in creating original content by leveraging the expertise within their team and emphasising EEAT. Their strategy showcased a clear sense of individuality and they have achieved incredible results.

“The strategic use of digital PR, SEO and interactive content tools showcase a creative and engaging way to capture audience interest and drive sign-ups. Their engaging and well-thought-out approach to content not only delivered compelling PR opportunities, but also served dual purposes, all accomplished with a quick turnaround.”

Speaking about the two honours, RugbyPass’ Head of Product, Tom Rendell, who was also in attendance at the ceremony, offered these comments:

“We’re absolutely delighted to have won these two awards. It’s incredibly satisfying to see all the hard work the team put into these campaigns to be recognised like this on the global stage and lauded by the judging panel. This level of content quality is something we strive for here at RugbyPass across all our channels and I believe this is just the start of many more awards to come.”

Another ceremony attendee, and the person responsible for campaign oversight, was RugbyPass’ Head of SEO, Kim Ekin, who said: “From the pre-planning stage of our Rugby World Cup campaign, the teams at RugbyPass and Another Concept considered user experience from end to end, researching search intent, historic keyword rankings and user need. We then used this data to uncover what would deliver unique, interesting and performant content – it’s testament to this process which led to both excellent results for our site, and two international awards.

“We knew how competitive the landscape was during one of the world’s biggest sporting tournaments, so achieving these results – particularly with the PR coverage – demonstrates the incredible drive, expertise and dedication of all involved.”

Read more:
RugbyPass scores major double win at the 2024 Global Search Awards

0
FacebookTwitterGoogle +Pinterest
previous post
Former Republican US senator endorses Kamala Harris, says election offers ‘stark choice’
next post
How the UK’s Crypto Market is Growing in 2024

You may also like

Can you use PayPal for online casinos?

November 15, 2022

NatWest to Acquire Sainsbury’s Banking Operations

June 20, 2024

Ticketmaster Hack: Personal Data of 560 Million Customers...

June 3, 2024

Games: A Fun Path to Personal Growth

January 22, 2024

UK faces the biggest fall in spending power...

March 15, 2023

Kwasi Kwarteng ditches 45p tax cut ahead of...

October 3, 2022

Microsoft’s push into AI is paying off as...

April 26, 2024

Uncertainty over tax rises impacting consumer spending, warns...

October 4, 2024

AI and Tech Startups to Get £100m Investment...

August 16, 2024

Jeremy Hunt orders review ‘to end tourist tax’...

February 5, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Rubio condemns assassination attempt on Colombian presidential candidate Miguel Uribe

      June 8, 2025
    • Obama WH physician says Biden doc should have performed cognitive test

      June 8, 2025
    • Trump warns of ‘serious consequences’ if Elon Musk funds Democrats

      June 7, 2025
    • Musk jokes about reconsidering stance on Big Beautiful Bill after Schiff’s praise

      June 7, 2025
    • Musk deletes explosive posts about Trump and Epstein files

      June 7, 2025
    • House witness flips script on Dem who ambushed him during hearing with unearthed tweet: ‘Iceberg is ahead’

      June 7, 2025

    Categories

    • Business (8,152)
    • Investing (2,019)
    • Politics (15,570)
    • Stocks (3,136)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved