When it comes to corporate communications, those endless presentations and strategic messaging do cross your mind. But do you know that there is a major chunk of human contribution behind that hard work?
Yes, you read the right. Furthermore, we play our share in the corporate communications agency as strategists, storytellers, and, maybe the most crucial thing, problem solvers. If companies don’t join hands with us, they often find themselves stuck in changing their target audience’s point of view and struggle to retain their reputation in the market. Plus, they tend to encounter challenges to connect with their particular stakeholders and clients on a more human level. Therefore, we help organisations in achieving the above-mentioned goals.
Did the introduction just trigger your curious side, and now you want to learn more about how we assist companies, especially during tough times? Sounds great, in this blog, we will discuss how we sail through crisis, PR and branding.
In Times Of Crises
Crises can engulf any company with no defined size and shape. It exists in the shape of product recalls, leaks of data, natural calamities, and reputational damages. Regardless of the nature and size of the crises, we are always there to help our clients come out of the situation with transparency, speed, and empathy. How do we serve the purpose? Let’s take a look:
Take Prompt Action
In such emergencies, there is no time to think for hours about how to deal with the situation. Therefore, we take prompt action. How? Our teams collect information quickly, examine the situation, and emerge with a communication plan before their target audiences can blink twice. If this is not done swiftly, then delays tend to boost the issue, making the public think that the company was at fault, and that is why they couldn’t offer any solid explanations, permanently scarring their image in the industry.
Be Transparent and Honest
We strongly believe in being transparent and honest while communicating with every stakeholder. If we try to hide or cover the situation with excuses, then our clients end up in major trouble. Hence, if it was really our client’s fault, then we confidently accept the mistake in front of the media for all their stakeholders and customers to see. With that, we even promise everyone that we are handling the problem responsibly and finding proper solutions so such accidents don’t happen again.
Show Empathy
The thing is that crises usually involve real people whom the tragedy has badly affected. What do we do here? We simply suggest our respected clients call the victims and talk to them, showing utmost empathy and compassion, and convincing them that the company is there to support them in these tough times. Promising to help them in any way the affectees want.
Maintain Consistent Communication
Communication is the key player in crises; people become more eager to know about the latest updates. Therefore, we step ahead and maintain consistent communication via several channels. In this way, we make sure that no one misses out on regular updates and keep our clients in good books.
Manage Reputation
Our team’s concern is not restricted to guiding our clients through tough times; we also manage the reputation of the particular party. The representatives of the corporate communications agency try their best to re-earn the trust of the client’s customers and other stakeholders, displaying that our client had nothing to do with that crisis and, since day one, has been dedicated to walking on the right path.
How Do We Help In Branding and PR?
We have told you how we help companies during dark days, but that is not where our job ends as a corporate communications agency that also assists in branding and PR. Let’s tell you how we do it:
Define Brand’s Identity
Every brand has its separate identity, and one of the major reasons why companies approach us is that they want their identity to be displayed in front of their target audiences. Therefore, we define a brand’s identity. How? This consists of helping clients talk about what is their brand’s values, vision, and mission in a manner that the message connects with our client’s audience.
Craft Brand Stories
All brands have some story to tell. Hence, our teams work together to craft brand stories, including emotional and humanistic elements that their target audience is forced to read till the last word. In this way, our narratives help our clients speak about their brand values and connect on a personal level.
Build Relationships with Media
We take immense pride when we say that we have a lot of contacts in the media, and this is what helps these companies reach their desired mark in the market. Our teams make the most out of relationships with the media as we work on arranging events for our clients, influencers, celebrities, and public figures. Here, we use our client’s products or services, mentioning their recent achievements, unique ideas, and in what ways they have contributed to society. So, through these events, the companies are able to reach a wider set of audience.
Manage Public Opinion
Not forgetting to mention that we even manage public opinion. First, we monitor what is the target audience saying about our client and then spot where there is a risk of negativity. We sit down with our clients to create strategies to resolve these risks and build their positive image.
Conclusion
From assisting clients in difficult times to boosting their brand in the market, the corporate communications agency manages everything with extreme professionalism and authority. Therefore, you can also partner with us and see how we do the same for you.
Read more:
Inside a Corporate Communications Agency: How We Navigate Crisis, Branding & PR