Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

BT set to sell fridges and subscriptions in push for more customers

by October 18, 2023
October 18, 2023
BT set to sell fridges and subscriptions in push for more customers

BT is branching out from its telco business into household appliances and a subscription service in a rebranding effort to accelerate customer growth.

EE, BT’s mobile and retail division, will diversify its offerings by introducing household electronic goods, such as smart fridges and coffee machines, as soon as next year.

The company is also set to expand into subscription services, with a digital platform called ‘EE ID’, a suite of products and services including payments, gaming and insurance.

EE chief Marc Allera, said the move will “transform” customer experience beyond mere connectivity offerings.

“With an EE ID, customers nationwide will be able to access a wide range of exciting new products, services and experiences across new sectors – easily and conveniently, in one place.”

Allera said telcos are more irrelevant than they once were. “People are not thinking about their network provider…we are worried about it and want to do something different,” he told the Financial Times prior to the launch today.

BT is currently on a cost-cutting drive to reinvigorate its performance, as the company grapples with a 25 per cent drop in share price over the past six months.

“This is a significant moment for BT, the new EE, Marc Allera and UK consumers,” said Paolo Pescatore, leading media analyst and founder of PP Foresight.

“Consumer behavioural patterns have changed, and it is about time telcos evolve. This latest revolutionary move represents a radical and fundamental shift in thinking and approach in the way a telco operates.

“Strategically, this puts the new EE in pole position compared to its traditional telco rivals. Others have their own challenges and will fall further adrift given the need to be more flexible and agile in a radically converged and cut-throat marketplace.

“This will force them to accelerate their own efforts, platforms, mindset, and strategic vision,” Pescatore explained.

Allison Kirkby is poised to take the reins as BT chief executive, after Philip Jansen announced in July he will step down “at an appropriate moment” within the next year.

Read more:
BT set to sell fridges and subscriptions in push for more customers

0
FacebookTwitterGoogle +Pinterest
previous post
The Ord Oracle: October 18, 2023
next post
5 Business Grants in The UK To Make Your Company More Sustainable

You may also like

Landmark Court Ruling Exposes Workers’ Compensation Barriers in...

June 4, 2025

Set aside 5 minutes to check these 5...

September 22, 2023

Power, Water, and Resilience: A Q&A with David...

August 6, 2025

40% of UK SME business owners plan to...

May 16, 2024

New labour government urged to prioritise economic growth,...

July 8, 2024

Free-range egg rules could be scrapped to help...

December 29, 2022

Business Settings that Need Rolling Shutters

May 15, 2025

What industries have been most profitable in 2022?

December 27, 2022

Is personalised marketing the key to business growth?

September 2, 2022

Getting to Know You: Vincent Marchetti, Founder of...

February 24, 2023

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Harry and Meghan sign new multi-year Netflix deal

      August 12, 2025
    • The Entertainer to become employee-owned as founder hands over UK’s biggest toy shop chain to staff

      August 12, 2025
    • Tata steel UK CEO Rajesh Nair appointed chair of UK Steel

      August 12, 2025
    • HMRC admits using AI to monitor taxpayers’ social media

      August 12, 2025
    • Democratic whistleblower told FBI that Adam Schiff approved classified leaks to target Trump

      August 12, 2025
    • What Happens Next in Age Verification After Free Speech Coalition v. Paxton?

      August 11, 2025

    Categories

    • Business (8,754)
    • Investing (2,196)
    • Politics (16,363)
    • Stocks (3,228)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved