Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

Harley-Davidson Demands Next Destroy ‘Copycat’ Logo T-Shirts

by June 3, 2024
June 3, 2024
Harley-Davidson Demands Next Destroy ‘Copycat’ Logo T-Shirts

Harley-Davidson has accused Next of copying its logo with “motorbike-inspired” graphics on children’s T-shirts, igniting a High Court dispute.

The US motorcycle manufacturer insists that the British retailer destroys a range of long-sleeve T-shirts featuring biker angel wings with flames, which it argues “essentially replicates” its branding.

According to court documents seen by the Financial Times, Harley-Davidson claims that the T-shirts incorporate “graphic material and text which is…commonly seen in the context of motorcycle-based branding and more specifically the claimants’ branding”.

The T-shirts, available for children aged 3 to 16, are described on Next’s website as featuring a “motorbike-inspired graphic with flame sleeve prints”. Harley-Davidson asserts that the design would “call [Harley’s imagery] to mind for many members of the public” and potentially cause “confusion on the part of the relevant average consumer”.

Both Next and Harley-Davidson declined to comment on the ongoing legal proceedings.

This lawsuit is the latest in a series of high-profile legal actions by Harley-Davidson, which generates around 5% of its revenues from clothing sales. Last year, the company earned $244 million (£192 million) from apparel sales, out of a total revenue of $4.85 billion.

While the majority of Harley-Davidson’s revenue is still derived from the sale of motorcycles, accessories, and parts, the company has faced challenges with declining demand for its higher-end models. In April, Harley-Davidson reported a 23% profit slump for its first quarter, attributing the decline to higher borrowing costs impacting demand for more expensive motorcycles. Chief executive Jochen Zeitz noted, “We’re really just entering the riding season … and a lot depends on the second quarter, which is why we have not changed our guidance at this point in time.”

The company has projected that its motorcycle business revenue will either remain flat or decrease by up to 9% this year.

The dispute with Next follows a notable legal battle with Urban Outfitters in 2017. Harley-Davidson sued Urban Outfitters over allegations that it was selling “mutilated” versions of its shirts. The case involved accusations that Urban Outfitters had cut sleeves and labels off Harley-Davidson shirts and replaced them with its own “Urban Renewal” branding. The dispute was settled with Urban Outfitters agreeing to cease selling all Harley-branded merchandise.

Read more:
Harley-Davidson Demands Next Destroy ‘Copycat’ Logo T-Shirts

0
FacebookTwitterGoogle +Pinterest
previous post
Overcast HQ raises $1.2 million bridging round led by heavyweight angel investors including Paddy Flynn and Anil Kokaram
next post
Ticketmaster Hack: Personal Data of 560 Million Customers Potentially Compromised

You may also like

UK SMEs call for policy stability amidst disagreement...

September 21, 2023

Brussels urged to delay Brexit deadline amid fears...

September 25, 2023

Tata Steel close to securing £500m funding from...

September 4, 2023

Staff work in central London offices for 2.3...

May 24, 2023

Homebase Faces Second Sale in Four Years as...

February 27, 2024

TikTok to Lay Off Significant Portion of Global...

May 22, 2024

EU backs legislation against forced labour in supply...

March 17, 2024

Cryptocurrency firm advised by Philip Hammond withdraws UK...

October 14, 2022

Mortgage reforms have excluded first-time buyers, say UK...

March 5, 2024

7 Yacht party outfit ideas

July 31, 2022

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Trump ally stands firm against ‘big, beautiful bill’ despite pressure: ‘It’ll completely backfire’

      June 8, 2025
    • Rubio condemns assassination attempt on Colombian presidential candidate Miguel Uribe

      June 8, 2025
    • Obama WH physician says Biden doc should have performed cognitive test

      June 8, 2025
    • Trump warns of ‘serious consequences’ if Elon Musk funds Democrats

      June 7, 2025
    • Musk jokes about reconsidering stance on Big Beautiful Bill after Schiff’s praise

      June 7, 2025
    • Musk deletes explosive posts about Trump and Epstein files

      June 7, 2025

    Categories

    • Business (8,152)
    • Investing (2,019)
    • Politics (15,571)
    • Stocks (3,136)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved