Future Retirement Success
  • Politics
  • Business
  • Investing
  • Stocks
  • Politics
  • Business
  • Investing
  • Stocks

Future Retirement Success

Business

1 in 5 businesses admit to greenwashing with half saying their sustainability efforts are failing

by October 5, 2022
October 5, 2022
1 in 5 businesses admit to greenwashing with half saying their sustainability efforts are failing

Almost half of UK businesses say they are failing to deliver on their sustainable commitments, with one in five admitting to publicly exaggerating their green credentials.

A further one in four executives admit they do not know if their sustainability efforts are making any positive difference at all, and 20% say they are unaware if their business has any metrics in place to measure the effectiveness of their environmental initiatives in the first place.

Only 19% of respondents believe that their business is making genuine progress on its sustainable initiatives.

Paul MacKenzie-Cummins, managing director at Clearly PR, who commissioned the research, commented: “We need acts, not ads.

“These findings are extremely disappointing and equally revealing. ESG has been catapulted to the top of the business agenda in recent years. Yet despite the rhetoric and their public commitment to sustainability, a considerable number of businesses are simply not making good on their promises.

“More worrying is the unacceptably high number of businesses admitting they have resorted to use greenwashing in their ESG communications in a deliberate attempt to mislead consumers, investors, and other stakeholders. To make themselves look good.

“Once exposed, however, such false claims are not only damaging to the brand and reputation of these businesses, but their stock value will also depreciate, and bottom-line sales are likely to be negatively impacted too.”

The findings of the poll could suggest that the rise in businesses guilty of greenwashing may partly be the result of a lack of understanding among businesses of how to measure the impact of their sustainability initiatives in the first place.

“Most leaders understand they have a responsibility to operate their businesses more sustainably and that when done right this can drive business value.

“However, where it fails is when there is a lack of knowledge on how to embed sustainability into their business processes, workforces, and supply chains and where there is an absence of any clearly defined sustainability goals.

“This, I believe, is in part responsible for some of the greenwashing activity we are seeing right now. Businesses know they need to be seen to be doing more to reduce their carbon footprint and feel under pressure to say ‘something’ positive to appease their customers. It is desperate, yet a position that can easily be avoided.”

Read more:
1 in 5 businesses admit to greenwashing with half saying their sustainability efforts are failing

0
FacebookTwitterGoogle +Pinterest
previous post
EU votes to force all phones to use same charger by 2024
next post
Match.com ad showing woman carrying out subservient tasks banned for being sexist

You may also like

Amazon announces revenues of $170bn for peak Christmas...

February 2, 2024

French tax adds to woes of British second...

August 30, 2023

The Owner of Two Fitness Franchises Elizabeth Suarez...

May 10, 2023

UK Faces ‘Washout Winter’ Impact: Key Crop Shortages...

April 29, 2024

FAST distribution and IA

June 7, 2025

John Lewis to open more cafés and restaurants...

May 9, 2025

Two-thirds of UK workers with long Covid have...

March 27, 2023

Google faces antitrust trial over ad dominance as...

September 10, 2024

The Pros and Cons to Outsourcing IT Business...

March 6, 2023

Benefits of Hiring a Real Estate Tax Consultant

April 1, 2025

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Trump warns of ‘serious consequences’ if Elon Musk funds Democrats

      June 7, 2025
    • Musk jokes about reconsidering stance on Big Beautiful Bill after Schiff’s praise

      June 7, 2025
    • Musk deletes explosive posts about Trump and Epstein files

      June 7, 2025
    • House witness flips script on Dem who ambushed him during hearing with unearthed tweet: ‘Iceberg is ahead’

      June 7, 2025
    • Call with China’s Xi, and Trump-Musk exchange fueled barbs during 20th week in office

      June 7, 2025
    • Trump’s conservative allies warn Congress faces critical ‘test’ with $9.4B spending cut proposal

      June 7, 2025

    Categories

    • Business (8,152)
    • Investing (2,019)
    • Politics (15,568)
    • Stocks (3,136)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: futureretirementsuccess.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 futureretirementsuccess.com | All Rights Reserved